Red-collar REDCOLLAR was founded in 1995. The original intention of the brand is to allow everyone to "wear decent clothes". In the 2004 Athens Olympic Games, the Chinese sports delegation wore red-collared gold to show their oriental charm. After 26 years of development, under the empowerment of the cool C2M industrial Internet platform, the red-collar REDCOLLAR brand has developed into a global C2M fashion customization brand, customer demand goes directly to the smart factory, demand-driven production, and the Internet, Internet of Things and other information technologies are integrated into the company. In flexible manufacturing, individualized products can be manufactured with industrialized means, efficiency and cost. With C2M as the core, Red Collar has realized "one version for one person, one type of clothing for one person, big-name fabrics, global direct procurement, AI measurement, ready-to-wear within 7 working days", which better meets the personalized needs of consumers in the era of sovereignty.