Shandong Daye Co., Ltd.'s main business is the research and development, production and sales of bead wire, steel cord and hose wire. The products are mainly used in various tire products such as passenger car tires, truck tires, engineering tires and aviation tires. The company has a prominent industry position in the field of bead wire, and is currently the largest bead wire manufacturer in China, occupying more than 35% of the domestic market share. After years of development, the company has established its market position in the rubber skeleton material industry with its outstanding technology research and development capabilities and manufacturing technology. The "Daye" registered trademark owned by the company was recognized as a well-known trademark in China, and the "Daye" brand bead wire was rated as a famous brand in Shandong Province and a recommended brand product in China's rubber industry.

At present, Shandong Daye is expanding rapidly to occupy more initiative and market opportunities in a market with high demand growth. In order to adapt to the rapid development and transformation and upgrading of Shandong Daye, the company officially opened the group's digital factory construction plan.

In October 2019, Qingdao Hongzhi and Shandong Daye reached a consensus on cooperation. Qingdao Hongzhi, as a leading smart factory overall solution provider, will provide Shandong Daye with overall informationization in production management, efficiency improvement and core competitiveness of enterprises. Solution to realize the transformation and upgrading of Shandong Daye Digital Factory.